Change Management Assignment
Course ID: EPM 2092
Submitted By: Amritpal Singh
Student ID: C0698753
Key features and the benefit that each of them would provide to an employer.
When you sell features you describe some elements of your offering in the hope that the customer will be suitably impressed. On the other side when you sell benefits you are still essentially describing a product feature but you tie it to some way that it improves the customer’s situation. While selling benefits is more effective than selling features, it isn’t always clear to customer why that benefit is important in the larger context of the customer’s business.
Tell the employer about the brand of your product. Why it is best? Also explain the availability of your product and how economically or sustainable it is to produce. It is one think to provide the back story of your product along with its uses and benefits.
While listing your product’s features enables the customer to make an informed decision on their own, it can also leave them feeling a little overwhelmed with information.
The wider implications of using your product, environmentally or socially. By taking the example of “HEATER” its feature is integrated timer means set the timer of your heater so it comes on at time to suit your room temperature, environmental friendly, warm up your room immediately etc.
Any product should be launched as a result of an audience need – the success or failure of any product is largely based on whether or not people will use it we just need to clarify the potential audience for your product and whether or not that audience can be segmented.