Fortunately there are many platforms of social media which can be used. I believe depending on the business then a different platform may need to be used to have the best chance of success. For a more professional company then LinkedIn would be a good choice. Whereas for a younger audience that may be a fashion company then the best route would be Twitter, Facebook or Instagram as it is very popular with the younger audience and photos can get shared around. Social Media is a great way to increase sales as sometimes it can be free and is very simple to use and to get your name out there. Below are some different platforms of social media and the tools that can be used.
Twitter’s value lies in its ability for business posts to go viral. The more people that retweet their content, the more views and followers they will gain. You could post recent news, updates or articles that a business have in major media. Also by using hashtags it can make a big difference in building momentum for posts. You can also retweet people who have many followers to increase the likelihood of them following back. Twitter is a great way to grow your company.
With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. It allows you to connect with people from all around the world. From an advertising perspective, it’s the easiest to manage and allows for the best possible targeting. You could use Facebook Ads to find specific people that could then be pushed to an opt-in page where we you can capture their name and email. The main benefit of Facebook is that it is simple to use and to contact people worldwide.
If you are working in a business to business field, this is the social media network for a business to focus on. Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, and many others. One of the best features for businesses are LinkedIn groups. Businesses should create groups in their industry and invite others in their target market to join.
A lot of businesses use this popular photo-sharing platform at events and tradeshows. Whenever they’re hosting events, they always have an incentive for the attendees to post photos to Instagram using their event hashtag. They’ll also offer a free giveaway or raffle for those who participate. Instagram is simple to use and allow you to create a brand image to younger audiences to grow the business.