In today’s organizational reality, uncertainty and complexity surrounds everyday organizational practice, stressing the limits of predictability and the ability to design and plan the future (Griffin, Neal, ; Parker, 2007). Organizations are struggling to respond to the continuously changing environment, to gain competitive advantage, and to remain efficient while keeping their employees satisfied (Stacey, 2009). Due to these circumstances, organizations need to be flexible, better organized and responsive to rapid market’s changes.
According to the resource-based view (Wernerfelt, 1984), the human element of every organization is argued to be a vital resource for success and competitive advantage . A dedicated and talented workforce serve as a valuable, scarce resource that can help firms execute successfully a selected positioning strategy (Lado & Wilson, 1994). Moreover, the human capital can contribute to competitive advantage through developing competencies that are firm specific, producing complex social relationships and generating tacit organizational knowledge (Barney, 1991).
An organization’s commitment, care and devotion to its human capital is therefore, vital for its success, and its capability to achieve and improve favorable work outcomes is of the outmost importance (Jelinek, 1993). In this study, I will discuss a potential way to improve three very important work outcomes, employees’ Creativity, Engagement and Voice. ? selected these variables as recent research has pointed to their being instrumental in providing organizations with a competitive edge. Their definition and importance are explained below.
Creativity is defined as the production of new and useful ideas concerning products, services, processes and procedures (Amabile, Conti, Coon, Lazenby, & Herron, 1996). It has become a topic of ever-increasing interest for managers and organizations (Shalley & Oldham, 1985) as they realize that to remain competitive they need their employees to be actively involved in their work and trying to generate novel and appropriate products and approaches (Woodman, 1993). People’s creative efforts make an important contribution to organizational performance, being necessary for organizations interested in responding to:
“(a) advancing technology; (b) changing environment; (c) changing organizational structures or strategies; (d) overcoming competitors that improve their products, processes, and services; (e) evolving customer desires; and (f) evolving societies influenced increasingly by global issues and diversity” (Egan, 2005) .