SWOT Analysis of Toshiba Company
The table down here explains about Toshiba SWOT’s Analysis (Strength, Weakness, Opportunities and Threats) in the market share.
Multiple industry presence
R;D and Patents
Brand Valuation and Rankings Non Green Machines
Growth is Stagnant
Expand in Medical Equipment
Spend More on Brand Building
Provide Breakthrough Products in Semiconductors Change in Technology
SWOT techniques are mostly used in companies to detect their internal and external environments for a better strategy marketing planning. SWOT Analysis is a device that helps the business manager to evaluate the pros, cons and opportunities. The threats involved in any business enterprise farms and ranches. Analysis can help them get insight into the past and think about possible solutions.
Multiple Industry Presence
A common proverb is that you should not put all your eggs in one basket. That Maxim seemed to be for Toshiba. Toshiba is present in a wide range of industries including consumer goods, telecommunications, information technology, power systems, consumer electronics and many others. (Bashin, 2011)
R;D and Patents
Toshiba company is a technical leader and it products has many patents. They spends tremendously on research and development and hence comes out on a regular basis with groundbreaking technology. It also surpasses 300 billion investment in research and development and has more than 2 500 patents in United States its home ground.
Brand Valuation and Rankings
Toshiba brand is valued at a whopping 9.4 billion dollars to make a strong brand in the market. In terms of brand rankings , as per Forbes , are ranked at 727 across all global brands.
Non Green Machines
The major factors for Toshiba is that Toshiba is not manufacturing green machines. It is an economic powerhouse that exists. In fact, its energy concentration is very small and it is ranked at the bottom where energy saving is a concern. This is a serious concern for Toshiba as the world itself is moving toward green energy.
The Toshiba companies are facing a huge write-up in the nuclear sector, so that the company is probably in big debt. This resulted in many financial institutions downgrading their corporate financial rankings. Due to such debt problems , several financial ranking companies in Japan and United States downgraded Toshiba companies.
Growth is Stagnant
The overall revenue growth of the Toshiba brand has been almost stagnant since the last few years. The flow of income is constant and there is no year of consistent growth in the year. If one year has grown, it has fallen for another year and the cycles goes on.
Expand in Medical Equipment
Healthcare sector is a segment that requires continual breakthroughs and innovations. Because Toshiba’s major competitive advantage is its technology , it can therefore easily expand its presence in this area to have a lot of value for innovation. Major technology-inclined companies such as GE and Siemens have amazing presence in the medical equipment sector.
Increase the durable footprint of the consumer
Excellent opportunity for Toshiba is to increase the durable footprint of the global consumer in the consumer durable industry. It is an industry that has a lot of scope and Toshiba can easily become a star. The product line and length expansion and investment in advertising and branding , Toshiba can boost the presence of a much broader consumer endurance. Toshiba will get the ROI from it because the market is big enough.
Provide Breakthrough Product in Semiconductor
The semiconductor and storage media is a support feature for future business and many other businesses such as laptops , servers , machines. So , constant research and development of this segment can help the company in maintaining its market share.
Change in Technology
The main challenge to any company of technology oriented is the change of technology. Toshiba may readjust itself to all new changes in the technology in the market. These technological changes have been brought about by Toshiba itself. But , it must be dynamic in nature and always maintained an adaptation. This can be a threat to the company itself when the external or internal business environment restricts companies from innovating.
Main factor that can affect the growth of the internal company is the debt structure and the risk it has taken in particular in the industrial existence of nuclear power. It has some assets and the overall company is hurting and the nuclear-armed funds have to be canceled out very poorly. Toshiba company can’t walk off this and the debt has dragged the company down. It needs to come out of debt by implementing other unique strategies that face a major threat to its existence.
The competition from all sides is also badly affecting the company. Even though the company is a pioneer in several areas , there are still competition in practically every industry that exists in Toshiba. Competition could be a brand and international competition or a localized competition. It nevertheless is fast to corrode the price of skimming and margins which Toshiba can require for technical advancement.
The economy is one of the major external factors for business , and if it goes into a downturn, it may equally affect all companies. If Toshiba is already in debt , the impact on Toshiba may deteriorate. Therefore , bad economy is a major threat to Toshiba.
TOSHIBA PRODUCTS ( PICTURES )
( TOSHIBA PRODUCTS – GOOGLE IMAGE, 2018 )
The above figure shows several of Toshiba Products that exists in the marketing. Toshiba produced a lot of equipment , technology items and many more. As shown in the pictures above , the products are surveillance camera , air conditioner , hand drill , laptop and electronic devices. For example , the Toshiba Satellite line of the laptop features a variety of screen sizes ranging from 13.3 to 18.4 inches. The models of the line displays a high-definition screen and is equipped with a hard drive capacity between 250 and 640 gigabytes. Satellite laptop features various AMD or Intel processors and will run the Windows 7 Home Premium (64-bit) operating system. There are various additional features included in various satellite laptops including webcams and numbers 10 keypads. Another example is the use of a Toshiba Daiseikai residential air conditioner , the air quality is guaranteed for a total cleansing of many stages of filtration and additional features such as pretreatment , removal of particulates , viruses , bacteria and allergens. The electrostatic cleansing also ensures a basic cost advantage since there is no cost of continuous replacement parts.