It is undoubtful that veganism is a very controversial lifestyle which is highly talked about and promoted by many influencers, celebrities and social media. Veganism is a diet which excludes all animal products and byproducts for example diary, eggs and honey. It is a very delicate topic to discuss for those choosing this lifestyle due to ethical reasons while on the other hand some may choose this diet for health reasons. Either way, veganism is growing rapidly and it’s important to understand why. The case study chosen Vegan diet: motives, approach and duration showed the results of findings based on a quantitative method of research on the vegan study. This article illustrates the initial descriptive results of a quantitative study.