McDonalds business purpose is to create food that customers will be able to both love and trust, British Heart Foundation’s purpose is to have a world in which people do not have a shortened lifespan or suffer from cardiovascular disease. McDonalds operate globally, and British Heart Foundation operate nationally. The main business activities of the two companies are completely different, McDonalds main business activities are marketing and selling food to gain profit for the company. British Heart Foundation’s main business activities are raising awareness of cardiovascular disease and raising money so that they can help those with cardiovascular disease. even though they are doing these business activities for very different reasons, in the end, both businesses need to make money for their own reasons. McDonalds are in the private sector and British Heart Foundation are in the voluntary sector. McDonalds is a public limited company; British Heart Foundation are owned by the government and is governed by the board of trustees.
The main stakeholders of McDonalds are the customers, employees, investors, communities. The interest that customers have in McDonalds are the foods they have to offer at affordable prices, this correlates with McDonalds aims as they want to create tasty food for their customers at a low price. The employees’ interest is to develop their career and get a fair compensation. Investors interest is the profitability they could make. The community’s interest in McDonalds is to have development and support in the community.
The main stakeholders of British Heart Foundation are the donors, patient representatives, special advisers. The donors are interested in helping the people with cardiovascular disease, the patient representatives are interested in getting their patients healthy again, the special advisers are interested in earning money.