The adverse effects of the current economic slowdown have led many local and multinational organizations including the Pensonic Group to modify their operating models and scale

The adverse effects of the current economic slowdown have led many local and multinational organizations including the Pensonic Group to modify their operating models and scale. As the “Asian Wall Street Journal” reported on July 9, 2001, the root cause of the crisis is the slowdown in global demand for consumer electronics and electronic products.
The New Straits Times (August 3, 2001) reported that Pensonic cut nearly half of its 200 jobs. In addition, one of Pensonic’s sub-brands for Princess Home Appliances will be closed by the end of year. According to a senior official at Pensonic Holdings Limited, this way is in line with its plan to stop producing home appliances. This unavoidable response is due to the drop in the price of household appliances. The output of household appliances has dropped by 50%, resulting in a sharp drop in profits.
From the perspective of corporate communication practice, such a difficult decision is not only inevitable, but also acceptable. In Pensonic’s communication, officials may predict that if they decide to restore home appliances, it will lead to higher profits. The crisis that has led to such drastic calculations is over.

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