The Chicano Kineticism emerged during the civil rights era with three goals: instauration of land, rights for farm workers and inculcation reforms. Prior to the 1960s, however, Latinos lacked influence in the national political arena. That transmuted when the Mexican American Political Sodality worked to elect John F. Kennedy president in 1960, establishing Latinos as a consequential voting bloc.
After Kennedy was sworn into office, he showed his gratitude toward the Latino community by not only appointing Hispanics to posts in his administration but withal by considering the concerns of the Hispanic community. As a viable political entity, Latinos, concretely Mexican Americans, commenced authoritatively mandating that reforms be made in labor, edification and other sectors to meet their desiderata.