The model of the current business plan is completely dependent on the selling online through internet using websites and mobile apps

The model of the current business plan is completely dependent on the selling online through internet using websites and mobile apps. If this has to be implemented without using internet, the following changes will have to be made
• The upstream suppliers are also internet based and this will affect supply and turnaround time for supply. With no real time inputs on consumption of parts, production will have to be based on anticipation of needs, which may result in under or over production. This will result in need to introduce warehouses downstream, to store supplies/parts to fill the supply gap.
• There will be need to introduce a vast distribution network in major cities of India. Each distribution center will have to stack up products at regional level and probably sell it to retailers. Retailers will need big showroom in at least one city per state and in bigger states, at least 2. The zero channel distribution will end up as a multi-channel distribution network, escalating prices and reducing margin.
• The supply chain will be complicated through introduction of wholesalers and retailers, resulting in lesser margin for seller and higher cost to customer
• The product is already placed in higher price bracket for elite customers and is not volume based. Any further increase in prices will result in further escalation of product price, resulting in lesser volumes as customers may not be willing to buy it at very high price.
• Based on service records and spare parts purchased, data analytics will be used for anticipating needs of customers and enhancing customer experience. This will not be possible in non inter net implementation as collecting of data and analyzing them manually would be a huge time consuming tasks with turnaround time exceeding the purpose of the data collection.
• Marketing and advertising will be adversely affected as the strategy is to use social media like Facebook and WhatsApp to advertise and reach out to potential customers. Classical advertising will be expensive if mediums like newspaper and televisions are used for brand promotion. AR (Augmented reality) used to virtually get the look and feel of the helmet will also be not possible without internet enabled services for the same.
The conclusion is that a non-internet based venture will be ineffective for the company if it needs to respond to customer needs. Instant feedbacks from customers will help enhance the product from time to time, resulting is sustainability. Any plans for a global sales cannot be possible without internet based eBusiness model.

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