There are considered to be plenty of limitations of concept testing but the most important one’s have to be the cost of it

There are considered to be plenty of limitations of concept testing but the most important one’s have to be the cost of it, time – consuming as well as competitor awareness.
1) Expensive (Cost Involved) – It is often seen that when any company test their product concept they generally rely on focus groups and relying on focus groups is considered to be very expensive as these focus groups usually cost around thousands of dollars to the company. And another way of doing it would be the sub-ordinates that the company has so that they can work full time on the concept testing which can lead to a high amount of cost to the company.

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